Company News, New Products

Maybelline New York Launches Falsies Surreal Extensions Mascara Featuring First-Ever Avatar

With up to 24-hour wear, The Falsies Surreal Extensions Mascara contains a hybrid long- and short-fiber technology and extended helix brush.

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By: Lianna Albrizio

Associate Editor

Maybelline New York is expanding its best-selling mascara portfolio to launch its new Falsies Surreal Extensions Mascara. Maybelline's first-ever avatar May will help launch the product. She is featured alongside Maybelline global ambassador Gigi Hadid in the upcoming campaign that merges the real and the virtual worlds.   With up to 24-hour wear, The Falsies Surreal Extensions Mascara contains a hybrid long- and short-fiber technology and extended helix brush with long twisted bris...

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